It’s not much, but better than the “flash it on your Nexus” they had 'till now.
Anyway, this is not the point. The point is that Ubuntu will be sold pre-installed on tightly integrated devices (phones). I 've been expecting this moment since forever. Aka the moment the loons will have to stand by their product, and when they fail to do so, there will be consequences, aka complaints that cannot be silenced by downvoting people.
Here are the possible outcomes:
1. Shuttleworth ensures Mir, PulseAudio and the rest of the stack don’t break proprietary drivers, so upgrades ...