This is a newer-generation trademark and is especially popular among the Ubuntu crowd. It works in phases:
- User finally gave in to the evangelism and decided to try out Linux.
- Installing the OS is fairly straight-forward and they’re impressed by the graphic installer.
- System boots up. Whoa! New icons and colour schemes! What a novelty!
- User gets warm, fuzzy-feeling about going against the grain and not using Microsoft or Apple.
- User manages to find programs and configuration apps after playing around in the menus a bit. Now they think they’re hawt stuff.
- Oops, something is broken by default. Usually, some hardware device ain’t working.
- User spends the next few hours/days searching online for a solution. They (sometimes) eventually find one, usually something in which they’ll have to UseEsotericWorkarounds™.
- User is very impressed that they were able to solve said problem. They can brag to their friends how l33t they are and how awesome Linux is because they were able to fix something that wasn’t broken in Windows in the first place.
- User relates their experiences on blogs and forums and recommends Linux to everyone, leaving out the parts about time wasted and frustration endured.